Apple is adding new jobs to its workforce in a bid to boost its reputation as a design and manufacturing powerhouse.
The iPhone maker is hiring workers to design the new bands and accessories for the Apple Watch, the Wall Street, Bloomberg, and the Wall, Bloomberg reported.
The hires come as Apple gears up for the launch of a redesigned iPhone and a redesigned Apple Watch band.
“We are constantly looking for talented and motivated designers to join our team of designers who will help us make the products we love more beautiful and useful,” said Michael A. Omidyar, the chief executive of Apple.
He added, “We know our products are made with care and attention to detail and are designed with Apple in mind.”
Apple said it will begin accepting applications for positions starting on April 17, and will hire at least 1,000 people this year, according to a company statement.
“Our designers are focused on building the best possible product experience for Apple Watch customers,” Apple said in a statement.
The hiring comes as Apple’s share of the worldwide smartphone market slipped to a record-low 6.6 percent, according the research firm IDC.
The company has been trying to make up ground against Google, Samsung, and others by building a more affordable device and offering a higher-quality product experience.
Apple has also been trying out new product concepts that might help the company expand into the lucrative consumer electronics market.
The Cupertino, Calif.-based company said last week it would expand its smartphone lineup, introducing the Apple iPad, the Apple iPhone, and Apple Watch.
It also said it was testing a new wireless charging solution for its iPhone 6 and iPhone 6 Plus.