The king of online beauty, which also happens to be the company behind Instagram, Instagram Stories and Snapchat, is now in the spotlight again.
Kings Beauty announced it would shut down, following a court order in March to stop selling its products.
The company is not a brand, but rather a partnership between the three companies.
They’re the same ones that own Instagram.
Kings has been the biggest buyer of Instagram accounts, generating more than $1.3 billion in revenue in 2016, according to a company spokesperson.
The two companies have been working together on new products and cosmetics, as well as the King brand, which is owned by Kmart and the company says it is the most popular brand in the U.S.
A King spokesperson said the company was not commenting on the decision.