Target is launching its own beauty box, and it’s the first time it’s targeting women of color.
The beauty box will sell for $49.99, which is the same price as the Target Beauty Box.
Target also released its own Beauty Boxes in 2017 and 2018, which are the most affordable beauty products available.
Target is offering the new beauty box exclusively through its Beauty and Body Shop website.
“We want to empower women of all colors and shapes to share their beauty and create a safe space for women of every race, gender, age, ethnicity and socioeconomic background to discover the beauty and health benefits of a natural beauty regimen,” said Kristin Calkins, vice president of beauty and personal care at Target.
The Target Beauty and Beauty Box is the latest addition to the company’s existing beauty offerings.
The Beauty Box for Women is also available in a range of color palettes, and a collection of skin and hair products, including the Allure Collection of Skin Care and Facial Shampoos.